tooth and rag design

Tooth & Rag, LLC named for two design related terms is located in Detroit, Michigan
and offers design and illustration services for clients which including print, web, branding and identity.

If you have questions or would like to receive a quote for your work, please contact me at toothandrag@gmail.com. I look forward to hearing from you!

Sincerely,
Andrea Cardinal

personal work
2007
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Julie Mehretu: City SitingsLogo Design, Exhibition and Education PanelsStreet Banner>This was the featured special exhibition for the DIA’s Grand Re-opening, which traveled on from the DIA after its closing. Inspired by the “mapping” qualities of Mehretu’s work, a logo was developed that echoed traditional map typography. Produced for the show: Title logo, introductory panels for two entrances, gallery summary panels, extended object labels, tombstone labels, educational panels made of 3-D plexi-glass in two colors, a take-away brochure and marketing materials. 

Julie Mehretu: City Sitings
Logo Design, Exhibition and Education Panels

Street Banner
>This was the featured special exhibition for the DIA’s Grand Re-opening, which traveled on from the DIA after its closing. Inspired by the “mapping” qualities of Mehretu’s work, a logo was developed that echoed traditional map typography. Produced for the show: Title logo, introductory panels for two entrances, gallery summary panels, extended object labels, tombstone labels, educational panels made of 3-D plexi-glass in two colors, a take-away brochure and marketing materials. 

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Introductory Panel

Introductory Panel

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Gallery Summary Panel

Gallery Summary Panel

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NYT advertisement

NYT advertisement

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Take-away brochure

Take-away brochure

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Take-away brochure

Take-away brochure

2007
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Best of the Best: Prints, Drawings and Photographs from the DIA CollectionExhibition Panels and Marketing MaterialsStreet Banner>Coinciding with the DIA’s Grand Re-opening, the Best of the Best show was the featured exhibit in the Prints, Drawings and Photographs galleries. Featuring works by Michaelangelo, Sheeler and Degas, the design needed to compliment the variety of the works featured. Produced for the show: lighted signage, banners, intro panels and extended object labels, as well as category headings. 

Best of the Best: Prints, Drawings and Photographs from the DIA Collection
Exhibition Panels and Marketing Materials

Street Banner

>Coinciding with the DIA’s Grand Re-opening, the Best of the Best show was the featured exhibit in the Prints, Drawings and Photographs galleries. Featuring works by Michaelangelo, Sheeler and Degas, the design needed to compliment the variety of the works featured. Produced for the show: lighted signage, banners, intro panels and extended object labels, as well as category headings. 

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 Lighted Signage

 Lighted Signage

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 Introductory Panel

 Introductory Panel

2007
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Your DIA: Monthly Members’ MagazineMagazine and Calendar re-design>After carefully considering the information received in a reader’s poll, the DIA’s monthly magazine was re-designed to better suit the patrons’ needs. The orientation was changed from horizontal to vertical, and an emphasis was placed on photography and larger text for legibility. The calendar was expanded to include all activities available on a given day, as opposed to the former design which broke them into three sections. 

Your DIA: Monthly Members’ Magazine
Magazine and Calendar re-design

>After carefully considering the information received in a reader’s poll, the DIA’s monthly magazine was re-designed to better suit the patrons’ needs. The orientation was changed from horizontal to vertical, and an emphasis was placed on photography and larger text for legibility. The calendar was expanded to include all activities available on a given day, as opposed to the former design which broke them into three sections.