Sweeney + Jordan
Logo
>Sweeney and Jordan help clients ranging from Fortune 500 to small DHS contractors with their e-commerce and automated decision making in trading agent systems.
>First on their agenda was to create a unified visual identity, color palette, and font choices with standards (websafe and non). Their advice for inspiration of the logo was the Art Deco movement. I developed the combination S and J mark after studying various Deco fonts created at the height of the movement.