Envolve
Naming and Logo Development
>The mark at the top left is the final Above the Treeline logo. In addition to this mark, a secondary mark for one of their products needed to be developed. As a part of the team for this project, we explored many naming strategies and with the client, chose Envolve.
>This mark is primarily a typographical solution, but the initial use of the “e” (which begins and ends the name) could be used alone. The combination of the e’s resembles the infinity symbol and the collaboration of the respective parties that would utilize the software.
